Availability versus Collectibility: How we're tackling one of the most delicate balances in the TCG world

WeirdCo has published their approach to balancing card availability and collectibility in Cyberpunk TCG. Their strategy includes three key commitments: 1) Reprinting specific cards rather than additional booster packs to increase accessibility without flooding the market with chase card variants, 2) Using Kickstarter and distributor data to make informed print run decisions and lock in numbers for Welcome to Night City releases, and 3) Continuing to support hobby stores as the center of their distribution strategy. The full post details how they're tackling one of the most delicate balances in the TCG world.